Tailwind Marketing
About the Company
New Brand. One Product. No Room for Mistakes.
A minimalistic travel journal, but sold at a premium – nobody knew if it would sell well. All we knew was that it’s a good product, and that we had to help generate sales for it.
Industry
eCommerce
Type of work
Meta Ads Sales Growth
The client’s challenge
First Launch (Negligible Sales Volume)
We began with clean, feature-focused creatives highlighting the refillable pages, premium materials, and minimalist design. Clicks came in, but purchases didn’t. The intent existed; the motivation to buy didn’t.
The Key Ingredient – Storytelling
After observing customer behaviour across the website, we realised that there wasn’t enough context selling; the value of a product increases when it carries more meaning. So we added a story about how the product was conceptualised.
A snippet of the story section
This is when the sales really started to roll in.
A snippet of the story section
Improving the User Experience to Grow Sales
The best way to ramp up ROAS and sales volume at the same time, is to deliver an unmatched website experience. And that’s exactly what we set out to do.
Added callouts in the hero section
Added trust signals like genuine customer reviews
Added UGC videos to the page
