Tailwind Marketing
Picture this:
We help a company recover their ROAS.
Their ROAS recovers, sales volumes improve.
Their best products start going out of stock, and they’re unable to manage inventory.
Their best products start going out of stock, and they’re unable to manage inventory.
About the Company
We were hired by a distribution company that sold imported health supplements locally. Most of their sales were driven via Amazon, and they needed help pushing more profitable sales on the website.
Their Problem
ROAS Never Pushed Past 150%
Fixing Google Ads
Turning Around the Google Ads Account
We conducted an extensive audit of their organic sales, paid revenue, competitor research, recurring sales, keyword search volume on Google, and popularity on Google Shopping. We then:
Prioritized high-performing products.
Stripped spend off areas where they had spent a lot of money over the previous few months and not seen results.
Optimized bidding strategies & fed Google data to guide Google’s signals.
Revamped their existing campaigns.
Here’s what the data looked like over the next 10 days:
Within 10 days, they achieved ROAS figures that the account had never seen before. Their click-through rates showed improvement over past performance as well.
Bestsellers Started Selling Out
Sales picked up, but inventory had a hard time keeping up. Bestsellers went out of stock fast, and we were left to survive with the slower-moving products; every e-com marketer’s nightmare.
Spending more money on slow-moving products doesn’t make it sell more.
Instead of simply trying to throw more money on products that don’t sell well, we restructured and tightened campaigns to make spending more selective. In such situations, accounts usually take a big hit on ROAS, but we managed to maintain a ROAS higher than 1.5 (their average ROAS before we took over the account).
Their stock issue lasted for approximately two months.
When bestselling products started coming back in stock, we immediately adjusted campaigns to accommodate for those products. Sales volume picked up, and the campaigns were profitable again.
We knew our campaigns were scaling well when certain days looked like this:
