For months, Vitashop had been running ads on Google with another agency, but their ad performance never pushed past a ROAS of 1.5x.
The founder was candid and set clear expectations – if Google Ads couldn’t deliver a 2x + return, he didn’t see the point in running them.
Vitashop is an e-commerce distribution brand selling foreign health & nutritional supplements in Indian markets. Their presence and growth has mostly been driven by Amazon and similar aggregator sites within India.
Phase 1 – Surpassing ROAS goals within 10 Days
This was backed by an extensive audit of their organic sales, paid revenue, competitor research, recurring sales, keyword search volume on Google, and popularity on Google Shopping products.
Within the first 10 days —
Phase 2 – Keeping ROAS Steady Through Inventory Issues
Just as our campaigns started gaining momentum, Vitashop ran into a challenge outside of advertising — stock shortages.
The best-sellers sold out first, leaving slower-moving products to carry the campaigns.
Instead of shutting things down, we re-optimized campaigns around the inventory that was available, and re-allocated budgets carefully.
Even in these tough conditions, the account maintained a steady ~1.75 ROAS over two months (August-September).
While this wasn’t ideal, their ads remained sustainable — and they didn’t lose ground while waiting for stock to return.
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