ReOffice is a Delhi-based co-working brand offering flexible workspaces, managed offices, virtual offices, meeting rooms, and shared office options across Okhla, Gurgaon, and Noida. They grew during the pandemic by giving freelancers, teams, and companies affordable, well-designed spaces without long-term contracts.
Context: The Backstory
By the time ReOffice approached us, they had very little trust left in Google Ads. For two whole years, their previous agency ran campaigns that generated clicks, but very few real enquiries.
We asked for a chance to prove that the issue wasn’t Google — it was the way Google was used.
So, before we pitched a strategy, we conducted a full audit, walked the founder through every gap, every mismatch, and every avoidable mistake in their old setup. That clarity alone changed the tone of the conversation, and helped the founder gain some confidence.
We understand the uncertainty. That’s why, we offer detailed, free, no commitment audits for your Google Ads account.
Our audits are strictly backed by data and tangible insights. You’ll know why you’re not seeing results, and we’ll help outline your next steps - no guesswork.
The Objective
It was simple. They needed more enquiries coming in, to get walk-ins and filled seats at their co-working spaces.
The Challenge
ReOffice was competing with industry giants like WeWork and 91 Springboard, with a fraction of their budget. Their monthly budget for Google Ads was less than 50% of what WeWork spends on a single keyword.
It became tricky, because, we were entering a hyper-competitive market, with low budgets, targeting the same users as global brands, using a website that wasn’t optimised for conversions.
The Strategy
Don’t compete with everyone; compete where it matters.
Here’s what we did to make it work for them.
Step 1 - Competitor Analysis
Before building our campaigns, we studied the Delhi co-working scenario. This analysis became our compass for our bidding strategy, keyword selection, content direction, landing page improvements, and campaign positioning.
Step 2 - The Campaign Structure
Here’s what we did to build a strong campaign structure.
Keywords targeted for Okhla Managed Office Spaces Campaign
Keywords targeted for the Okhla Co-Working Hyper-targeted campaign
Keywords targeted for the Okhla Co-Working Spaces campaign
Step 3 - Audience Insights → Smarter Positioning
We dug into why people choose co-working spaces, and these insights shaped everything — keywords, copy, landing pages, and positioning. We wrote for the exact situations that push people to look.
The Results
Phase 1 - Finding Traction
Phase 2 - Switching to Our Landing Pages
Phase 3 - Halved Budget, Higher Performance
Midway, ReOffice decided to cut their budget in half. This should’ve tanked performance.
Instead, because of tight targeting and consistent optimization, the new results were:
stable daily leads
strong enquiry quality
We essentially beat better-funded competitors, with half the spend out of our own pockets.
The Outcome
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